ABOUT ANINDYA CHANDRA DEY
Technical SEO Specialist for Shopify & WooCommerce Stores
I’m Anindya Chandra Dey. I focus on ecommerce technical SEO for Shopify and WooCommerce stores — finding and fixing issues that quietly limit organic growth, including indexing problems, crawlability issues, Core Web Vitals, site architecture, internal linking, and migration risks.
How I Think About Technical SEO
Most ecommerce SEO advice focuses on content and links. Both matter. But Shopify and WooCommerce stores can still get stuck when Google is not crawling, indexing, understanding, or prioritizing the right pages.
That is where technical SEO becomes the difference.
Crawl waste. Indexing blockers. Canonical tags that point Google toward the wrong page. Structured data that passes basic checks but does not help Google understand the page clearly. Internal linking that looks fine in a crawl but leaves important products or collections under-supported.
These are not always problems a basic audit will find, because basic audits often report what the tags say — not what Google actually does with them.
The real work happens in the gap between what your site technically says and what Google understands. That is where I spend most of my time as a technical SEO specialist.
What I Work On
My work focuses on the technical signals that help search engines crawl, index, understand, and prioritize the right ecommerce pages.
Shopify technical SEO
Collection and product-page signals, variants, canonicals, apps, performance, and internal linking.
WooCommerce technical SEO
WordPress and WooCommerce crawlability, indexation, templates, plugin output, performance, and site structure.
Technical SEO audits
A prioritized investigation of the issues affecting an online store and the next steps that matter most.
How I Work as a Technical SEO Specialist
My process is designed to make technical SEO clearer, more practical, and easier to act on — from diagnosis to implementation and verification.
Site Reviewed Before the Call
Before we speak, I review your store URL, visible technical SEO signals, page templates, search results, crawl/index clues, and the issue you described. We discuss your actual situation — not only the form answers.
Priorities, Not Long Reports
You get a prioritized action plan focused on what matters first. Not thirty theoretical fixes — just the issues most likely to improve crawlability, indexability, traffic, or implementation quality.
Verification, Not Just Handoff
I can guide your team or support done-for-you fixes where the scope allows, then verify whether the change actually improved what it was supposed to improve.
Professional Evidence
My work is grounded in practical ecommerce experience, published technical SEO examples, and a public freelance record.
Upwork reputation
Top Rated on Upwork with a 100% Job Success Score. View Upwork Profile →
Ecommerce experience
4+ years in SEO and 20+ Shopify and WooCommerce stores worked with.
Published work
Four detailed technical SEO case studies and one additional indexing mini case. Explore the Results Hub →
Want this kind of technical SEO thinking applied to your store?
Send me your Shopify or WooCommerce store URL. I’ll review the technical signals before we talk and tell you whether your situation is something I can actually help with.