TECHNICAL SEO SERVICES

Technical SEO Services for Shopify & WooCommerce Stores

Focused ecommerce technical SEO services for the issues holding your store back — from crawlability and indexing problems to Core Web Vitals, page speed, site architecture, and website migration SEO.

I’m Anindya — a Technical SEO Consultant for Shopify and WooCommerce stores. 4+ years of work across 20+ ecommerce stores, Top Rated on Upwork. More on how I work →

Get a 15-minute technical SEO review

Which Technical SEO Service Is Right for Your Store?

The right technical SEO service depends on the problem your store is facing, how much needs to be investigated, and whether you need diagnosis, implementation, migration support, or ongoing technical SEO.

  1. Have one clearly defined technical SEO problem that needs investigation? Start with the Focused Technical SEO Diagnostic — $500 fixed.
  2. Have several technical issues, or are you not sure what is wrong? Start with the Technical SEO Audit — from $1,000.
  3. Have a specific technical issue that needs to be fixed and verified? A Technical SEO Fix Sprint starts at $1,500.
  4. Planning a redesign, relaunch, or platform migration? Start with a Migration SEO Risk Review — $750 fixed. Full migration support starts at $2,000.
  5. Need technical SEO monitored and managed every month? Ongoing Technical SEO starts at $1,500/month.
  6. Not sure which one fits? Send me your URL. I’ll tell you which option makes sense — or whether you need paid technical SEO support at all.

Technical SEO Problems These Services Solve

If any of these sound like your Shopify or WooCommerce store, the right technical SEO service can help you diagnose, prioritize, and, where appropriate, fix the issue.

  • Indexing issues — pages Google has discovered but will not index, or pages that were indexed and later dropped.
  • Crawl waste — Googlebot repeatedly crawling filters, parameters, duplicate URLs, or other low-value pages instead of focusing on important store pages.
  • Core Web Vitals & page speed issues — LCP, INP, CLS, slow templates, or heavy resources affecting page experience and site performance.
  • Schema and structured data gaps — missing, invalid, or incomplete structured data on product, collection, category, or content templates.
  • Internal linking issues — weak link architecture leaving important products, collections, or deeper pages under-supported.
  • Site architecture issues — URL, category, or collection structures that make important pages harder for users and search engines to understand.
  • Faceted navigation issues — filter, sort, or parameter URLs creating duplicate URLs, crawl waste, or conflicting canonical signals.
  • Canonical and duplicate content issues — duplicate URLs, weak canonical signals, or conflicting indexation signals.
  • Theme, app, plugin & JavaScript issues — technical changes or third-party functionality affecting crawlability, rendering, page speed, or important templates.
  • Migration SEO issues — traffic or indexing problems after redesigns, platform moves, domain changes, URL changes, or missed redirect and post-launch checks.

Technical SEO Diagnosis & Audit

Choose a Focused Technical SEO Diagnostic when you have one clearly defined problem, or a broader Technical SEO Audit when multiple or unclear issues need investigation. I review the relevant crawlability, indexability, Core Web Vitals, structured data, internal linking, site architecture, canonical, duplicate URL, and Google Search Console signals based on the agreed scope.

Best for: Stores doing $20K+ monthly revenue with a developer on the team, or owner-operators comfortable implementing technical SEO fixes themselves.

Not for: Stores that need the issue implemented rather than diagnosed. If you need the problem fixed and verified, a Technical SEO Fix Sprint is usually the better fit.

Standard & Large Audit deliverable: A prioritized technical SEO action plan with developer-ready implementation notes. You’ll know what to fix first, what to leave alone, and why — without getting buried in a 40-slide audit.

Technical SEO Diagnosis & Audit Pricing

Focused Technical SEO Diagnostic — $500 fixed

Diagnostic deliverable: Focused findings, evidence where useful, and recommended next steps for the agreed issue.

For one clearly defined technical SEO problem that needs investigation, findings, and recommended next steps.

Standard Technical SEO Audit — $1,000 fixed

For Shopify or WooCommerce stores with multiple or unclear technical SEO issues, normally up to 2,500 indexable URLs.

Large Technical SEO Audit — $1,500 fixed

For stores with approximately 2,501–10,000 indexable URLs.

10,000+ indexable URLs — from $2,000

The audit provides diagnosis, prioritization, and developer-ready recommendations. Implementation is not included unless separately agreed.

Request a Technical SEO Audit

Standard & Large Technical SEO Audits Include

  1. Crawl and indexation — what Google can and cannot reach
  2. Core Web Vitals — performance issues affecting key templates
  3. Schema and structured data — what Google understands about your pages
  4. Internal linking — how authority flows through the site
  5. Site architecture — whether the URL and category structure helps or hurts
  6. Google Search Console issue diagnosis — what your existing data is telling you

With a Standard or Large Audit, You Get

  1. A prioritized action plan with developer-ready notes
  2. A 20-minute Loom walkthrough of the findings, recorded so your team can watch on their own time
  3. One round of email Q&A as your team starts implementing

What Ongoing Technical SEO Includes

Ongoing technical SEO support for Shopify and WooCommerce stores that need issues monitored, prioritized, and reviewed every month. Depending on the engagement mode, your team implements the fixes or I handle agreed technical SEO changes directly.

Best for: Stores doing $50K+/month, or stores where technical SEO issues are already affecting traffic, indexing, revenue, or site performance.

Not for: Stores that only have one specific technical SEO issue or do not need ongoing monitoring. In those cases, a Focused Diagnostic, Technical SEO Audit, or Fix Sprint is usually a better fit.

Two Ongoing Support Modes:

1. Technical SEO Advisory — for stores with a developer or implementation team

I monitor, diagnose, and prioritize technical SEO issues. Your team implements the fixes.

$1,500/month

Scope: One active technical SEO workstream at a time.

2. Done-for-You Technical SEO — for stores that want hands-on technical SEO support

Includes the advisory work plus hands-on technical SEO fixes within the agreed implementation scope, developer coordination where needed, QA, re-crawls, and verification.

$2,500/month

Scope: Up to two agreed technical SEO workstreams per month.

For both modes: Initial engagement is 3 months, then month-to-month.

I only make approved changes within the agreed implementation scope.

Discuss Ongoing Technical SEO

Included in Both Modes

  1. Google Search Console monitoring — new issues identified and prioritized early.
  2. Core Web Vitals review — regressions and important template-level changes flagged.
  3. Schema and structured data review — new templates and product types checked when relevant.
  4. Internal linking review and recommendations — based on traffic, crawl data, and priority pages.
  5. Monthly technical SEO priorities note — focused actions, not a long presentation.
  6. Email or Slack access for technical SEO questions within the agreed scope.

What’s not included

  1. Content writing or broader content strategy
  2. Link building or outreach
  3. Local SEO
  4. Paid search support
  5. Major website migrations
  6. Large theme rebuilds or custom development

If you need work outside the agreed technical SEO scope, I’ll tell you before anything additional is started.

Indexing Recovery Sprint

A focused technical SEO implementation service for stores where important pages are not being indexed correctly, or previously indexed pages have been dropped.

Best for: Stores where important product, collection, category, or other commercial pages are unexpectedly excluded from Google’s index, or where a repeatable indexing pattern appears to have a technical cause.

Not for: Very new stores where a technical indexing problem has not yet been confirmed. In those cases, I first determine whether the issue is actually technical before recommending an Indexing Recovery Sprint.

Standard Indexing Recovery

$1,500 fixed

Best for one main systemic indexing problem affecting up to two major URL or template patterns.

Includes diagnosis, agreed technical SEO fixes where appropriate, developer guidance where needed, and one post-fix verification round.

Complex Indexing Recovery

$2,000 fixed

Best when several root causes are involved, typically 3–4 major URL or template patterns are affected, or meaningful developer coordination is required.

Includes diagnosis, agreed technical SEO fixes where appropriate, developer guidance where needed, and up to two post-fix verification rounds.

Recovery work outside these boundaries is reviewed before work begins. Large migration-related indexing recovery is handled under the Website Migration SEO scope.

Important

Google ultimately decides whether a URL is indexed. This service focuses on identifying and removing technical barriers, improving the relevant indexing signals, and verifying Google’s response after the fixes are live.

    Start an Indexing Recovery Sprint

    Includes

    1. Diagnosis — review of indexing patterns, canonical conflicts, crawlability, noindex signals, internal linking, soft 404s, duplicate URLs, sitemap signals, and other relevant technical causes.
    2. Implementation — agreed technical SEO fixes where appropriate, such as canonical, sitemap, robots, internal-linking, noindex, or platform-setting changes. Where custom development is required, I provide developer-ready guidance and coordinate the SEO requirements.
    3. Recrawl support — discovery and sitemap signals are reviewed or updated where appropriate. For a small number of priority URLs, I may request recrawling through Google Search Console when useful.
    4. Verification — Google Search Console and crawl data are reviewed after the fixes are live and Google has had time to process the changes. I check what improved, what remains excluded, and whether further action is justified.

    What I Need From You

    1. Appropriate Shopify staff access or WooCommerce/WordPress admin access for the agreed technical SEO work.
    2. Google Search Console Full user or Owner access when URL Inspection or indexing requests are required.
    3. Approval before production changes are made, or access to a staging environment where appropriate.
    4. Access to your developer or technical contact if custom code changes are required.

    Core Web Vitals Audit & Optimization

    Technical SEO support for Shopify and WooCommerce stores struggling with poor LCP, INP, CLS, slow templates, heavy apps or plugins, render-blocking resources, or third-party scripts affecting page performance.

    Best for: Stores with Core Web Vitals or page speed problems on important templates such as the homepage, product pages, or collection/category pages — especially when basic image compression, caching, or other simple fixes have not solved the underlying issue.

    Not for: Stores that need a complete redesign, major theme rebuild, or substantial custom development. Those require a larger development scope.

    Core Web Vitals Audit

    $500 fixed

    Normally covers up to three primary templates, such as the homepage, product, and collection/category templates.

    Includes LCP, INP, and CLS diagnosis, relevant PageSpeed Insights and available field-data review, template-level findings, and a prioritized fix plan.

    Best when you need to understand what is causing the performance problem before implementation.

    Standard Core Web Vitals Optimization

    $1,500 fixed

    For a standard Shopify or WooCommerce setup involving up to three primary templates.

    Includes the audit plus agreed optimization work where appropriate, implementation QA, developer guidance where needed, and retesting after the changes are live.

    Complex Core Web Vitals Optimization

    $2,000 fixed

    Best when more than three important templates are affected, the theme is custom or heavily modified, there are heavier script, app, or plugin issues, or greater developer coordination is required.

    Includes diagnosis, agreed optimization work where appropriate, implementation QA, developer guidance where needed, and retesting.

    Custom development is not included unless specifically agreed in the project scope.

    Important

    Core Web Vitals field data is based on real-user visits collected over a rolling period. Improvements can appear in lab testing sooner than they appear in PageSpeed Insights field data or Google Search Console.

      Discuss Core Web Vitals Support

      Includes

      1. Diagnosis — review of LCP, INP, CLS, important templates, resource loading, third-party scripts, fonts, images, apps/plugins, and other relevant performance factors.
      2. Optimization — agreed technical SEO and performance changes where appropriate, such as image delivery, font loading, layout-shift fixes, resource loading, script handling, or platform settings. Where custom development is required, I provide developer-ready guidance and coordinate the SEO requirements.
      3. Retesting — important templates are retested after the agreed changes are live using appropriate lab tools and available field data.
      4. Verification — Core Web Vitals and available real-user performance data are reviewed after sufficient field data has accumulated. I check what improved, what remains constrained, and whether further action is justified.

      What I Need From You

      1. Appropriate Shopify or WooCommerce/WordPress access for the agreed work.
      2. Approval before scripts, apps, plugins, pixels, or other third-party functionality are removed, delayed, or changed.
      3. A list of scripts, apps, pixels, checkout tools, or other functionality that must remain active.
      4. Access to your developer or technical contact when custom code changes are required.

      How I Support Website Migrations

      I provide technical SEO support before, during, or after an ecommerce migration, redesign, relaunch, platform move, URL structure change, or domain migration.

      The goal is to preserve important SEO signals, identify migration risks early, and catch technical problems before or after launch.

      Best for:

      1. Stores planning a redesign, relaunch, platform move, URL structure change, or domain change.
      2. Stores already in a migration where redirects, indexability, canonicals, or launch requirements have become unclear.
      3. Stores that recently migrated and have lost organic traffic, rankings, or indexed pages.

      Not for: Stores looking for development-only migration work. I handle the technical SEO side of the migration and provide developer-ready requirements where custom development is needed.

      Where I Can Help During a Migration

      Before the Migration

      I review the current site and planned changes before launch. This can include priority URL identification, redirect strategy, canonical and indexability checks, sitemap planning, internal-link risks, structured data, and important template changes.

      During the Migration

      I review important technical SEO signals as the new site goes live, including redirects, canonicals, indexability, sitemaps, internal links, and key templates.

      Where something requires development work, I provide clear SEO requirements to your developer or migration team.

      After the Migration

      I review crawl data, Google Search Console, redirects, canonicals, indexed pages, and important landing-page signals after launch.

      If traffic, rankings, or indexation have dropped, I identify what changed, what may be contributing to the loss, and what should be investigated or fixed first.

      Migration SEO Pricing

      The right migration service depends on URL volume, the type of migration, and the level of technical involvement required.

      Migration SEO Risk Review — $750 fixed

      Pre-launch risk review; no full redirect mapping, implementation, or post-launch monitoring.

      Standard Ecommerce Migration SEO — $2,000 fixed

      Up to 500 priority legacy URLs.

      Complex Ecommerce Migration SEO — $3,000 fixed

      Approximately 501–2,500 priority URLs.

      Large or Multi-Domain Migration — from $4,000

      Pricing note: All prices are in USD and apply to one store/site unless stated otherwise. Custom development, content production, and backlink work are not included. Final eligibility is confirmed against the published service scope before work begins.

      Discuss Migration SEO Support

      What I Need From You

      1. Appropriate access to the old and new stores where available.
      2. Google Search Console access for the relevant properties, with Full user or Owner access where sitemap, URL Inspection, or indexing actions are required.
      3. Access to analytics data for reviewing traffic and landing-page changes.
      4. A communication channel with your developer or migration team when technical implementation is required.
      5. Approval before production changes are made.

      How a Technical SEO Project Starts

      Before either of us commits to a paid service, you’ll get a clear read on whether I’m the right fit and which technical SEO path makes sense.

      1. Send me your URL

      Tell me what you are seeing in one or two sentences. The contact form is usually the fastest way to reach me.

      2. I take a first look

      Within 2 business days, I’ll take a first look at your store’s publicly visible technical SEO signals and decide whether the issue appears technical and which next step, if any, makes sense.

      This is a first-look qualification review, not a technical SEO audit or paid diagnostic.

      3. We talk for 15 minutes

      I’ll explain what I can see at a high level, whether the issue looks worth investigating further, which service appears to fit, and whether I’m the right person to help.

      If not, I’ll say so.

      Not Sure Which Technical SEO Service Fits?

      Send me your URL. We’ll decide whether you need a $500 Focused Diagnostic, Technical SEO Audit, Fix Sprint, Migration SEO support, Ongoing Technical SEO, or nothing yet.

      Get a 15-minute technical SEO review

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