TECHNICAL SEO AUDIT SERVICE
Find the Technical SEO Issues That Are Holding Your Store Back
If your Shopify or WooCommerce store has indexing problems, crawl issues, traffic drops, or Core Web Vitals problems, a normal checklist audit may not be enough.
I review your store like a search engine would, then give you a clear action plan your developer, your team, or I can help implement.
FIT / NOT FIT
Is This Audit the Right Starting Point?
GOOD FIT
- Important Shopify or WooCommerce pages are not getting indexed.
- Organic traffic dropped after a redesign, migration, theme change, or plugin update.
- Google Search Console shows indexing, crawl, canonical, or sitemap issues.
- Your store has many products, collections, categories, filters, or duplicate URLs.
- Core Web Vitals or page-speed issues may be affecting important templates.
- You need clear technical priorities before spending more on content, backlinks, or ads.
- Your developer needs a clear SEO fix list.
NOT THE RIGHT STARTING POINT
- You only need backlink outreach.
- You only need a content calendar.
- You only need generic keyword research.
- You are looking for guaranteed rankings.
Not every store needs a full audit. If the issue is narrow and clearly defined, a Focused Technical SEO Diagnostic may be enough.
TECHNICAL INVESTIGATION
What the Audit Investigates
The goal is not to list every small warning. It is to identify the technical issues that can affect crawling, indexing, organic visibility, and the pages that matter most.
I look for patterns across the store, not just isolated page-level errors.
Google Search Console Review
Review page indexing reports, sitemap status, search performance, affected URLs, and query-level changes to understand what Google is already seeing.
Including “Discovered — currently not indexed,” “Crawled — currently not indexed,” and other excluded or affected URLs.
Crawlability & Indexing
Check whether Google can access, crawl, render, and index product, collection, category, landing, and other important pages that should be visible in search.
Including important pages not indexed, noindex on pages that should be indexed, and blocked pages or resources.
Canonicals & Duplicate URLs
Review canonical tags, filtered URLs, tags, parameters, search pages, duplicate patterns, and template-level conflicts.
Including wrong canonicals and duplicate ecommerce URLs created by filters or parameters.
Site Architecture & Internal Links
Review how important products, collections, categories, and support pages connect across the store and whether commercial pages receive enough internal-link support.
Including weak internal links and important pages that are difficult for search engines to discover.
Sitemap & Robots.txt
Review sitemap accuracy, blocked areas, old URLs, robots.txt rules, and other search-engine access signals.
The aim is clean, consistent crawl and discovery signals for Google.
Core Web Vitals & Page Speed
Check whether templates, scripts, apps, plugins, or other frontend issues are creating performance or user-experience problems.
Including LCP, INP, CLS, slow templates, app bloat, and plugin conflicts.
Redirects & Migration Signals
If the store has been redesigned, relaunched, or had URL changes, review redirects, old URLs, canonicals, sitemap updates, and traffic-drop patterns. This also applies to a website migration.
Including redirect chains, broken redirects, and old URLs not handled correctly.
On-Page & Template Signals
Review titles, headings, meta descriptions, indexability, structured data, internal links, and recurring template-level SEO patterns.
Including thin or duplicated category and collection content and structured-data issues on product or category templates.
The audit separates isolated warnings from patterns that can affect important pages across the store.
AUDIT DELIVERABLES
What You Receive From the Audit
You should leave the audit knowing what is wrong, why it matters, which pages are affected, and what should be fixed first.
The report is written in clear language. You will not receive only tool exports.
Findings & Evidence
A clear summary of the main technical issues, affected URL examples, and screenshots or evidence where useful.
Priority Map
Recommendations organized around what matters most, including quick wins, deeper fixes, and what can wait.
High priority identifies issues to address first; medium priority covers meaningful follow-up work; low priority marks items that can wait.
Clear Explanations
Simple explanations of why each issue matters and how it can affect crawling, indexing, search visibility, or important pages.
Developer-Ready Next Steps
Clear fix guidance your developer, internal team, or implementation partner can act on, plus recommended next steps after the audit.
AUDIT PROCESS
How the Audit Moves From Diagnosis to Action
Initial Review
I review your store URL, platform, main SEO concern, and any useful Google Search Console, Semrush, Screaming Frog, PageSpeed Insights, or developer notes.
Technical Investigation
I investigate the key technical SEO signals, including indexing, crawlability, canonicals, internal links, redirects, sitemap, robots.txt, templates, and page speed.
Priority Mapping
I separate findings into high, medium, and low priority so you know what should be fixed first and what can wait.
Audit Report
I prepare a clear report with findings, evidence, affected examples, priorities, and recommended actions.
Decide the Next Step
The audit can stand alone. If implementation support is needed, I can help with planning, developer instructions, implementation review, or a separately agreed Technical SEO Fix Sprint.
AFTER THE AUDIT
The Report Can Stand Alone — or Lead Into Implementation
Some technical SEO issues need careful implementation after the diagnosis is complete. That may involve developer instructions, fix planning, implementation review, or rechecking changes after they go live.
- Developer instructions
- Fix planning
- Implementation review
- Technical SEO Fix Sprint support
- Post-fix rechecking
Implementation is separately scoped unless explicitly included in an agreed engagement.
FULL AUDIT PRICING
Technical SEO Audit Pricing
The right option depends on whether you have one clearly defined problem or need a broader store-wide investigation, as well as the size and complexity of the site.
Focused Technical SEO Diagnostic
$500 fixed
Best fit: One clearly defined technical SEO problem that needs investigation.
Focused findings, evidence where useful, and recommended next steps for the agreed issue.
This is not a full-site technical SEO audit.
Standard Technical SEO Audit
$1,000 fixed
Best fit: Shopify or WooCommerce stores with multiple or unclear technical SEO issues, normally up to 2,500 indexable URLs.
Includes the full Audit deliverables described on this page, with prioritized findings and developer-ready recommendations.
Large Technical SEO Audit
$1,500 fixed
Best fit: Stores with approximately 2,501–10,000 indexable URLs.
Broader crawl and template coverage using the same priority-based Audit approach.
10,000+ Indexable URLs
from $2,000
Best fit: Larger ecommerce sites where final scope depends on site size, template complexity, and the technical footprint that needs investigation.
All prices are in USD and apply to one store/site. Implementation is not included in the Audit price unless separately agreed.
A strong technical SEO audit should help you make better decisions — not leave you with a long list of confusing tool errors.
FREQUENTLY ASKED QUESTIONS
Common Technical SEO Audit Questions
Get a Technical SEO Audit
Send your store URL and a short note about the issue you are seeing.
I’ll take a first look at the publicly visible technical SEO signals and tell you whether a $500 Focused Diagnostic, a full Technical SEO Audit, or no paid technical SEO work yet appears to make sense.
If the issue does not look technical, I’ll tell you that too.